What is a Segment?

Mia Pfluger Updated by Mia Pfluger

A Segment is a group of participants who gave the same answers to an Onboarding Poll or a Poll question during the Conversation.

To give you an idea, here are some examples of Segments:

  • Women under the age of 65 who are responsible for making financial investment decisions in their household
  • Men between the ages of 18 and 35 who are Twitter users
  • Registered Democratic Voters
  • People between the ages of 45 and 64 who selected poll option B on the poll question asking which packaging design was their favorite during the live conversation

Click here to learn how to create a Segment.

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