Audience Recruiting Ratios

Shay Myrick Updated by Shay Myrick

In general, it is best to over-recruit to ensure you have the best possible show rate for your Remesh Conversation.  We recommend recruiting at a 3:1 or 4:1 ratio for more traditional types of Market Research.  So, if you want to have 100 participants in a Conversation, you should aim to have 300-400 people actually commit to show up and participate.  

For Employee Engagement, similar ratios (3:1 to 4:1) can be used.  It's also a good idea to set the proper context to let employees know who they are going to be interacting with, how their data may be leveraged, etc.  When folks know how and why you are asking for their time, they're more likely to participate.

Using a generic customer list usually requires a larger ratio, up to 10:1.  Overall, we recommend erring on the side of caution and over-recruiting to ensure you get as close to your sample size as possible.

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Audience Recruitment Best Practices

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